Ben Krawchuk has launched a new agency called WayFillian. Krawchuk aims to drive WayFillian to build strong connections between the new agency and its clients, alongside the goal to re-invent the way in which it engages, partners and delivers that turns the usual agency model on its head.
WayFillian strives to be an advertising agency that originates experiences, which then transforms brands, grows businesses and creates connections with powerful ideas.
Krawchuk has years of experience in developing brand and client solutions for a number of award-winning agencies, including Clockwork Media and Joe Public Connect. He was responsible for accounts including:
Chicken Licken
SAB
Mercedes Benz, and
Siemens.
The agency's philosophy is to be a trusted partner to deliver excellence that influences, persuades and motivates change to its intended audience, while positively impacting the value of a brand.
"Wayfillian's strongest belief is that direct collaboration with our clients is essential to bringing unique engaging experiences to life with the vision of increasing brand equity, which produces a real, measurable impact," says Krawchuk.
"Imagine a traditional advertising, communications or digital agency. We're not that," adds Krawchuk. "We are an agency that understands that creativity takes courage. We strategise, conceptualise, plan, direct, develop and execute on delivery fluently."
Krawchuk concludes that he is passionate about making a difference in people's lives and has a particular interest in promoting gender equality and developing new leaders via his resounding mentorship.